From Idea to Model
The 12 Investor Questions
What business are you in?
Do you understand your customer’s problem?
Do you have the answer?
Is the market attractive (big and growing)?
What are the alternatives and why pick you?
What sets you apart and is this sustainable?
Can you find and get customers?
The Approach to Market
How will you make money?
The Business Model
How much money?
Can you get to where you are going?
Can you execute?
Are we a match?