From Idea to Model

The 12 Investor Questions


What business are you in?

The Introduction


Do you understand your customer’s problem?

The Problem


Do you have the answer?

The Solution


Is the market attractive (big and growing)?

The Market


What are the alternatives and why pick you?

The Competition


What sets you apart and is this sustainable?

The Differentiators


Can you find and get customers?

The Approach to Market


How will you make money?

The Business Model


How much money?

The Forecast


Can you get to where you are going?

The Milestones


Can you execute?

The Team


Are we a match?

The Deal